Sunday, September 6, 2009

Cigarette Packages Mislead Smokers, Says Study - Smooth, Silver, and Gold Believed Healthier

A new study claims cigarette smokers are tricked into thinking certain types of cigarettes are healthier than others.

The terms “light”, “low tar”, and “mild” have been banned in the EU since 2002.

Smoking opponents say it is now time to package cigarettes in plain packages, so the consumer won’t think one smoke is healthier than another.

Given this latest research, that shows I’ve been fooled into thinking lights were better for me, I am chucking my ultra-light cigarettes, and switching to some class of filterless smoke.

Of course, if my planned move from the U.S. to England goes through, I won’t know what the hell I’m smoking at all, but at least I’ll know it’s a level playing field.

Here’s my proposal for the new generic packaging:

Warnings Simplified

BBC NEWS | Health | Cigarette branding ‘misleading’

[Via http://chrisjules.wordpress.com]

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