DRIVE-THRU MUSIC
You can drive-up to order your food, you can drive-in to a movie, and now you can drive-thru to live music. Most people start off their mornings with music; whether playing the radio while getting dressed, changing stations in their car, or even jamming to their iPod. Now, residents of Scottsdale can get their music fix at, where else, a drive-thru. That’s right. Johnny and Natalie are performing live music at a Coffee Plantation location on Frank Lloyd Wright Blvd. Their goal? “To start people’s day off right,” says Johnny.
This idea was a culmination of Johnny and Natalie’s NYC experience in the summer of 2009, wanting to be atypical musicians, and a late night bet with one of Johnny’s friends. After only one night in NYC, Johnny and Natalie were entranced by the presence of live music everywhere; subways, sidewalks, and parks. They loved the atmosphere and culture the street performers, or “buskers,” created. After only singing together professionally for 1 month, they decided then and there that they need to dramatically shake up their musician’s way of thinking. They did not want to be confined by the normal way that musicians go about their careers. They did not want to only play at night in a coffee shop or a restaurant. They wanted to do any and every gig. One night, Johnny was in Los Angeles with a friend and it was getting late. Suddenly, an idea popped into Johnny’s head. “I told my friend, ‘Let’s wake up at 5am and go play at Starbucks from 6-8am and see if people like it.’ My friend said yes, so we did it.” That was in December of 2009.
Now it’s February 2010, and Johnny and Natalie are at it again: early morning performances. “It’s just not done by the average musician. But why not? Who doesn’t love live music?” said Natalie with a mischievous grin. Their thought is to revolutionize the way people hear live music. To encourage other musicians in the same way, they are creating a website/blog about just that. Their site is www.101gigs.com, 101gigs.wordpress.com and theyaim to do 101 wacky gigs at unusual locations/times. Coffee Plantation is their first stop. So if you are in Scottsdale, AZ on Thursday mornings from 7:30-8:30am stop by the Coffee Plantation on Frank Lloyd Wright Blvd and North 100th St. and Drive-Thru Music.
No comments:
Post a Comment