At first, I was very excited by the notion of eliminating the snail mail that comes to my front door.
But after reading the BBC article linked below, I just felt confused and disappointed.
If I understand correctly, Swiss Post is a service that gets your regular mail, scans it, puts it online, then lets you decide whether it should be trashed or not.
And this convenience costs £12 a month.
I admit that I don’t get it.
First off, I have done everything I can to cut down on the mail I receive by having all banking, bills, etc. sent by email.
Secondly, almost everything else goes straight into the bin. And as much as I hate filling my garbage can with junk mail, I can’t imagine looking at sale-fliers online will be quicker than pitching them after a one-second glance.
Maybe I missed the point, but this reminds of Dragon’s Den, when Duncan says, “you’ve invented a solution for a problem that doesn’t exist.”
I think this idea is ludicrous. I wish Swiss Post the best of luck, but I’m out.
BBC NEWS | Programmes | Click | Snail mail gets net speed boost.
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